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Search Results 0 to 13 of about 14 (some duplicates have been removed)
said store windows can do much more than sell particular products. they really should be used to give the store its identity. no matter what the business. >> this is how people know what you are. what you're selling, whether they should come in or not. >> because customers play so much attention to what's in the windows, retailers have to be careful how they set up displays. for example, linda says, luxury items and affordable items must be displayed very differently. >> when you have very expensive merchandise and you cram it all together, it looks cheap. essentially price equals space. >> pick shoe stores. >> if you have a $500 pair of shoes, and you cram it next to other $500 pairs of shoes, you might as well just be a discount store. but if you give those shoes their own space, and you honor them with space, then they look like what they're worth. whereas, if you take, you know, a $30 pair of shoes and you put them with a lot of space, it's just going to confuse the customer. because they're going to come in thinking that they're really expensive. and then actually feel annoyed. a
are discoverying magnolia park every month. >> they use facebook and twitter to post where they're going to be. so they have our built-in audience already for them. so it's sort of a win-win. we have new customers coming to an area maybe they've never been in. >>> two years after starting ladies night, retailers in magnolia park now have a very positive outlook and very healthy sales. >> that night is an important night for us. it comes at the end of the month. it's such a nice boost. we always say if we make our rent that night, we're so pleased and we do. the success is attracting new business to the area. like shannon's wine bar. the new retail store front is opening soon. >> to come in and be able to open my business, if i didn't have the support of the community it wouldn't happen. i've been on the street and have somebody say did you know there's a wine bar coming to magnolia park, and i say, yes, i do. the day reserved to support your local small businesses. >> this sounds cheesy but i cried a little. the store was full of people. they picked us to spend their money. >> instead of once a ye
every month. >> they use facebook and twitter to post where they are going to be. so they have a built-in audience already for them. it is sort of, i think it is a win/win, because we've got new customers coming to an area that maybe they have never been in and they discover it and they are, oh, my gosh, this is so cute and it is really beneficial. >> two years after starting ladies night, roux he tailers in magnolia park now have a very positive outlook and very healthy sales. >> that night is an important night for us. it comes at the end of the month. it is such a nice boost and we always say, if we make our rent that night, we are so pleased. we do. >> the success of ladies night is also attracting new businesses like shannon's wine bar which has been doing free tasting. her new retail storefront is opening soon. >> to be able to come in and open my business, if i didn't have the support of the community, it wouldn't happen. i have been on the street and hear people saying did you no he there is a wine bar coming to magnolia park. >> that feeling of community was never stronger tha
to giving you tips and advice to help your small business grow. halloween is coming, which made us think about the question, are you doing anything, even inadvertently, to scare off your customers? we want to show you a few things you could be doing better. so i ask you, what does a carnival freak show performer have in common with a modern sales professional? maybe more than you think. who better than a seasoned carney to show us how to seal the deal? when the moon comes up and the fog rolls in and the crowd arrives, the freak show begins. [ laughter ] >> oh, yeah, good times. >> the entertainment that i do is something unlike what you would normally see in an everyday situation. i do a little bit of fire eating, fire breathing. i hammer a nail into the center of my face, drill myself in the face with a power drill. >> seth carny of boston, massachusetts, is an old school carnival performer with an old school carnival knack for separating people from their money. >> at the carnival, we had a little running joke that it cost $2 to get in and $7 more to get out because the $2 admission to
beasley's and chuck's, customers can't use it. they must leave one space and go outside to get to the other two. >> just like you would if you were in one restaurant and you decided that you wanted to go to another restaurant. you would have to exit that restaurant. and it is something that people find challenging, knowing us pretty intimately. >> reporter: while fox liquor bar largely has its own staff, the employees at the restaurants are interchangeable. people move around to meet customer demand. >> there are subtle differences in the way you approach things, but at the end of the day, good service is good service. >> reporter: if you're wondering why christensen didn't go with just one large business, her answer is simple. >> i'm not personally a fan, nor do i feel that it's one of my strengths to open up a large restaurant. it's just not something that i enjoy. i like to be able to see everything that's happening. >> reporter: to ensure a sense of order with three businesses in one space, christensen staggered each opening to let staff acclimate. >> i think it would have
through the applications. >> senior management of disaster assistance for the u.s. chamber of commerce whose local branches are helping community businesses in this effort. and the commissioner of new york city's department of small business services. great to see you both. a very trying time for some people. robert, we were just talk towing. you took a tour of red hook an area here in new york city that was devastated. >> devastated. the sad thing is red hook has come such a long way. many entrepreneurs have set up shop there, i visit ad winery, wonderful man who makes key lime pies, glass cutter, designers, completely wiped out. 300 jobs at fairway, big supermarket there wiped out. and many of them are fighting back and looking to get back on their feet. >> i want to take this in two parts. what can you do if you're hit by a disaster and second what can you do to prepare for this. gerald talk to me very quickly. if you're a small business owner that was affected by this, where can you go? >> well the first thing that i would say is call our help desk. the u.s. chamber of commerce has
on obama care on your hiring plans? three quarters of them said it makes us less likely to hire people. >> i was having the same conversations governor romney talks about, and it wasn't just that small businesses were seeing costs skyrocket and they couldn't get affordable coverage even if they wanted to provide it to their employees. >> the candidates differ sharply regard on obama care's effect on small business. governor romney issed ament he'll try to repeal the affordable care act and replace it with state-run programs. the president insists the 2010 health care law will increase the number is of insured helping small business owners afford coverage for employees. taxes and health care, just two of many small-business related issues the candidates have addressed. so whose policies are better fit for small business owners? john is the founder and ceo of small business majority and small business national advocacy group, and great to see both of you guys. >> great to be here, j.j., thanks. >> good to be here, j.j. >> let's get to the bottom of this. i want to take both of these issu
the applications. >> gerald is the senior manager of disaster assistance for the u.s. chamber of commerce whose local branches whose community effort. and robert is here as well. great to see you both. a very trying time for so many people. robert we were just talking. you took a tour of red hook an area here in new york city that was devastated. >> the sad thing is red hook has come such a long way. many entrepreneurs set up shop there. i visited a winery, wonderful man who makes key lime pies, a glass cutter, designers, just completely wiped out. 300 jobs at fairway, big supermarket there wiped out. and many of them are fighting back and, you know, looking to get back on their feet. >> i want to take this topic in two parts. first what can you do if you were hit by disaster the other one is what can you do prepare for had ina lot of our viewers aren't in this area. gerald talk to me very quickly if you're a small business own that was affected by this where can you go? >> well the first thing i would say is to call our help desk. the u.s. chamber of commerce has set up a national disaster hel
Search Results 0 to 13 of about 14 (some duplicates have been removed)